Search engine optimization and its components you should know about

Search engine optimization (seo) is the practice of increasing the quality and quantity of traffic on your site. There are various tactics and courses to achieve high traffic to your site. The training course gives basic knowledge that aims seo techniques for marketing.

This specialization teaches you to optimize websites for the best ranking to your website. In these techniques you can build keywords, learn digital marketing, on page seo, and off-page seo.

Search engine optimization techniques-

On page seo

In on-page seo techniques we work on the site it consists of both content and HTML source codes. We build the site in the following techniques we prepare the Meta description, Meta tags, link building, and the keywords and most importantly relevant content which the user is searching for.

Following are ways of on-page seo:

Choosing the keywords

Research relevant keywords that users searching most in the search engines. The keyword you are using must be relevant to the topic which users are searching for. The keyword density should be 2% of your title. Choosing the keyword is most important for building the website. It will directly affect your traffic on your website. A user-friendly keyword will give your site at the top of search results in the search engines. Infuse primary and secondary keyword according to the content and topic which helps Google to understand better what is your content all about and gives a better position to your site in the search results.

Meta tags and Meta description

Meta tags and Meta descriptions are an important part of on-page seo. Meta tags mainly consist of the secondary keyword in the content. Meta tags help search engines to read the content better and how the content is searching on the web. Where the Meta description refers to the text that is displayed with the title on the search engine results Meta descriptions are most important in the seo it determines the great content which searcher will click on your site link or not.

Internal linking

Internal linking is the process of redirecting users from one page to another page of the website. This is the attempt to engage the user on the website.

Off-page seo

Off-page seo is another technique of marketing the site after building. On page seo technique only you can online visibility in the search engines but in off page seo technique you can rank your site position up in the search engine results.

Following are the ways of off-site seo:

Forum posting

In this method you can post your site link and description in the other social boards which are relevant to topics. You can gain here high popularity to your site and create the backlinks to increase the high traffic to your site. In forum posting you can reply on the social group threads with the relevant topics for increasing the high traffic to your site. In forum posting you can find the genuine audience to your site which is searching the relevant topics. It is not an easy process you have to register in the forums after moderation you can post the topics in the forums. This is a long and slow process but it gives better results compared to other techniques.

Backlinks

Creating backlinks is one of the most difficult parts of seo but it is an effective way of promoting the website. Many new marketers do regular practices to creating the backlinks but this typical process so it needs your time and patience. The backlink is the process of creating the link between the two web pages or a site. The administrator must approve your site to their web page. Backlinks increase your search result position in the Google ranking. Google checks your site on how many sites you have linked according to this it gives the better position to your site in the search results. Many people use fake links to promote the website but this is against the Google webmaster guidelines their remains will remain constant or site will be back listed. Overall, backlinks are an effective way of promoting site but only in an ethical way according to Google guidelines.

Article writing

Article writing is the way to describe your content in a way that users can understand easily. To promote your site it is important to write an article relevant to your topic. Users can find your search results if your content is relevant and easily understandable. Your article must be unique and easy to find and relevant to the topic it gives you better visibility to your site.

Types of seo-

White hat seo

·        It is an ethical and natural process of promoting the site

·        It is legal and according to the Google webmaster guidelines

·        This process is slow but results are better and effective

Black hat seo

·        This process is unethical

·        This is against Google guidelines

·        Fake links and spam links are used in promotion

·        Using this method Google will blacklist your site

Grey hat seo

This is the ratio of the white +95% and -5%black hat seo. If the ratio of black hat seo increases the chances of blacklisting the site is high.

These were some components for seo. For learning the seo techniques candidates should read these basic techniques of seo.