A content writer or web content writer is a
professional writes content for the website. Every site has a target to attract
the audience. For business purposes, many people used online marketing
techniques but they failed because they don’t know how to write content for
their website. You need to learn content writing if you are going online for
business. In Seo you may heard about many tactics for social marketing, content
writing is the part of SEO.
Why
content writing is important for SEO?
Good content gets the value and reputation of
your audience. You can share it on social platforms for more audience. To get
the most value for your content you need to know how it performs. You have to analyze your content and your
competitor content. Search engine crawl your site from your content description
what position you get on search engine result is depending on your unique and
relevant content which the audience is searching for.
Good content writing builds the quality of your
website and path to gain more traffic. You have to write updated and unique
content for your visitors. Try to answer
their question and answers and take their feedback Research what they want to
read. However, it is not easy to write content that perfectly suits your
website. Content must be satisfying your audience. Putting irrelevant content
audience hit back button instantly from your site which increases your bounce
rate, it will directly affect your site ranking. It is difficult in SEO but a
long-term investment for better marketing and high business content writing is
important.
Some
tips for valuable content writing
So you have seen that how content writing is
important in SEO and for your site, now you have to learn some basic tips for
valuable content writing.
• As we
discussed you have to write unique content, your audience wants to read new
information’s to buy a product they don’t want to waste their time to read
copied content. A visitor takes the
quick decision whether they want to stay in your site or not.
• Put
your important information first, writing an essay is totally different from
web content writing. An essay writing
you explain what is going to discuss then you pretend overview, next discuss
and write your conclusion. Most
important you have to write a conclusion at the end of the essay, But in web
content writing it is totally opposite for example, you are going sell product
online customers firstly see the product then secondly quickly find out the
information about the product before buying.
• Don’t
try to be more creative on the websites your readers want only information.
Write only relevant information and not be more creative.
• Try to
write simple words not to use jargon in your content. Write simple sentences and paragraphs that
your audience understands easily.
• You
must have a good knowledge of language so you will write effective content. In
the field of web content writing you have knowledge of technical words. The
idea is to write user-friendly content.
• Time
is crucial you have to update your site on the time with newly created content.
• Write
creative headlines that grab the attention of your audience. If headlines are
not catchy you won’t achieve desired results with your content.
• In
average audience took 3 seconds to decide whether they want to read your
content or not. The first sentence plays an important role to grab the attention
of your audience.
• You
must have a great knowledge of what you are writing especially in web content
writing.
• You
should identify one message to convey to your audiences before you create your
content.
• Write
content of short paragraphs, short sentences, and bullets.
Techniques
of effective content writing 2020
You have seen some tips for content writing. Now
here are some techniques of content writing:
• Try to
write precise and relevant content to the topic. Write your points in a short
and compressed way. The precise and user-friendly content is attractive and
makes viewers their visit.
• Always
remember the word limits for web content writing. For website content minimum
of 300 words and maximum 500-600 words are enough. Readers do not want to read
more than 600 words its time consumable.
• Ignore
lengthy paragraphs so that readers easily scan the idea from your paragraph.
You can also replace the paragraphs with lists so it becomes briefer for
readers they easily take ideas from your content.
• Use
simple and short sentences. Only use the necessary words to convey to your
audience. Avoid hard and complicated
words they make readers confuse and some misunderstanding your concept. Try to
write short sentences so that readers can easily read it in smartphones,
mobiles, etc. They don’t want to scroll down so, avoid increasing sentences
with comma and semicolons.
• Use
subheadings it will give a brief idea to your visitors about your topic. It
grabs user attention and concentration they give valuable time to your site and
appreciate by giving positive responses.
• Write
scan-able stuff. Everyone is busy in this world no one has to time to read your
details. Everyone wants a quick scan to understand your writing. It is your duty
to high light key points in the entire topic. As I said before use simple
words.
• It
happens sometimes while writing something we go into the content on the same
topic. So, it will come to copying
something. Do not do it excessively it will decrease the originality of your
content.
• Use
many links and keywords as relevant to your topic. It gives peoples an option
to know more about your topic.
Quality
content writing courses
Do you know content writing is king in the SEO?
If no then you need to know, if you are dealing with SEO or owner of a website.
A website is the combination of pages and contents it should be informative and
relevant. As I discussed earlier various
tips for SEO content writing are important you have to know what content writing
courses covers.
Content
writing courses cover the following topics:
• How to
make your writing skills more effective?
• How to
write content from different topics?
• How to
choose an effective title for your content?
• How to
use keywords?
• How to
grab the interest of your visitors?
• How
to prop up your content on social media?
• How to
find keywords for your content?
It took 15 days to learn quality content
writing.
What is
article writing? And how it differs from content writing?
Article writing is used for publication of your
product or service in the newspaper, magazine, or nowadays on social platforms.
In other words we say that article is well-defined details of your topic which
express your intention to the readers.
Article writing is a little different from
content writing. As we know content writing and article wring are for promoting
and attracting your audience to your site, but the difference is content
writing is a personal form of writing for your site. Articles are used for
promoting products or services. You write content only for your site although
it describes your site. While article writing is a professional form of
promoting your site on different social platforms to get reach with an
audience. You write an article for publishing your site on different socials
media platforms to direct interaction with the audience. You can post the link
by which the audience visits your site.
Basic
tips to write an SEO article
Article writing is most important in search
engine optimization. You have read tactics of SEO where you heard about article
writing. As I discussed what is article writing now you have to learn basic
tips on how to write an article.
• Use
fewer words in sentences so your article would be better. Yes you heard it
right! Don’t worry about length of your sentence and article, only keep in mind
that you are writing this article to develop your skills.
• In
order to start writing articles first choose topic. Make detailed and serious research on the
topic.
• Try to find user-friendly keywords. Try to use
keywords in your content. Research your competitor keywords and strategy to
write your article.
• Always
keep your article simple and short as you write in content writing.
• Write
a unique article and try to post new articles.
• Post
links with your article so, that audience visits your site.
• Google
crawl your site from the content you write. It gives you the search rank
position in search results.
Some
rules are there an article you need to know before starts writing the article:
1. Choose
your title between 7 to 15 words.
2. Use
your primary keyword in the title. Starting in the paragraph and last in the
paragraph, if possible then use in the middle of an article where it makes
sense.
3. Use
short sentences up to 25 words.
‘These are the tips and techniques of content
and article writing, if you are learning web writing skills you have to
consider the above tactics.
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