What Is SEO? And How It Works

SEO (search engine optimization) is the process of increasing online visibility of a webpage or a site in search engine result pages. Optimization of Search Engine is the process to analyze the website and fixing the errors and update the website as per requirements.

Components of Seo-

·        Web hosting

·        Web designing

·        Web control               

·        On-page SEO

·        Off-page SEO

SEO works in the following methods to achieve high traffic on the website:

·        Analyzing the website

·        Fixing the errors on the website

·        Link building                              

·        Placing the correct Meta tags        

·        Writing relevant description as per the user search

·        Keyword research as user per user search

·        Online promotion of website or press release

Now let’s see how SEO works?

The Optimisation of Search Engine includes different practices that include-

On-page SEO

On a page, SEO is for optimizing the website in order to gain high traffic in search engines. On page, SEO contains both content and HTML source codes which can optimize off page SEO.

On page SEO technique includes:

·        Meta tags

·        HTML source codes

·        Link building

·        Meta description of the site

·        Designing the site

·        Engagement of user on the site

Off-page SEO

Off-page SEO is another strategy of promoting the site after building the site. On page SEO techniques only increase online visibility on the search engines but in off page SEO techniques, you can improve your position in the search engines.

Off-page SEO includes the following tactics to promote the site:

·        Forum posting is the method where we can post our site information to the relevant boards so users can search our website and visit there

·        Blog commenting where we post our site information to the relevant blogs where the user finds us

·        Backlink building this process is very difficult and it takes time for a newbie to build a backlink. Backlinking is the process of linking the site on other web pages to increase our traffic

·        Directory submission

·        Search engine submission

·        Article writing

These were the basic fundaments of seo if you are a newbie then you can opt for a seo service provider for easy promotions. Most importantly, seo for small business is even best for promotions.